Incorporating Video into Your Trainings

When you think of trainings or tutorials, what first comes to mind? A walk-through demonstration of a process? Or possibly text and visuals accompanied by a voice over? These are two excellent ways to reach your audience and get the information across, and most of the time it is the best, most preferred method for your learner. However, incorporation of video into your trainings can not only help deliver your content in another form, but also keep your audience more engaged while learning. It is important for the learner to enjoy their learning experience. There will be times when the content is a bit of a struggle to liven up, but as Instructional Designers it is our job to deliver all necessary information in an easily accessible platform and make it captivating. It can be a bit daunting when first trying to incorporate video into trainings but if you follow the tips below you can start using this tool in an effective way!

Have a plan. You need to have a plan of how you are going to use video within your trainings. Figure out what type of plan works best for you. Draw a quick sketch, map out a storyboard, or simply write everything out. Don’t think you have to stick to one type of planning; pick one that works best for you to help make the process easier and smoother. Make sure every aspect of the video is planned. Consider how will you use video in your training, what kind of timeline you have, and how many people are involved. Having everything planned out will help you prepare for any hiccups you might encounter along the way.

Quality is important. Think of the quality of your equipment and your skills. This includes the camera, microphones, lighting, studio, and field locations. If you do not believe you have the right equipment to produce a good quality video, it may be better to wait until you have proper equipment before you start implementing videos into your trainings. Don’t have video just for the sake of having video; make sure it is beneficial, appealing, and of good quality.

Have a script. Before you step foot into the studio, make sure you have a script and that you have rehearsed it. When producing video for elearning- or anything for that matter- “winging it” is not good practice. First, you can end up wasting countless hours trying to figure out the best way to word things (maybe if you are lucky by the 20th take you’ll get it right). Another thing to consider is closed captions. Have you ever sat down and transcribed audio? It’s not the most thrilling task. If you have a script solidified beforehand, you will avoid headaches and put yourself on track for a successful product.

Make it fun and relaxed. While creating video is something that should be done professionally and taken seriously, work should still be enjoyable. There may be moments where it seems a little stressful and tough and that’s okay- that’s normal. You are trying out something new that you aren’t accustomed to, so make sure not to beat yourself up about it. Have fun using new tools and if you make some mistakes along the way just make sure you learn from them!


These are just a few things to help you get started using video in your trainings and hopefully give you a sense of ease and comfort knowing that it IS possible and not as scary as you may think. Everyone has to start somewhere when utilizing new tools and techniques, so you are not alone!

Are you thinking about incorporating video into your trainings and have questions before you get started? Let us know in the comments section below!

Audrey is a senior Instructional Designer with the Learning & Professional Development team at Northern Arizona University. She has a B.S. in Electronic Media and Film with an emphasis in Entertainment Management and an M.Ed. in Educational Technology from NAU. With her experience as a newsroom weather director and on-screen talent, as well as multiple years of experience teaching in a university classroom setting, Audrey brings a unique perspective to the LPD team.

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