What exactly is a logo? Why are they important? What are they used for? For something as seemingly simple as a logo, there is a large amount of work and preparation that goes into the creation of a company’s “face”. According to graphic designers and entrepreneurs, a logo is defined as a “recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product.” While “it is estimated that [the] average American sees as many as 16,000 brands or logos every single day,” it is no surprise that logos can be seen everywhere you look (2014, Skills Converged Ltd). As the Learning & Professional Development (LPD) team at Northern Arizona University, we kept a few things in mind while creating the look of our logo so that it is simple yet still able to catch the eye of our readers.
When you think of a logo, you probably think of a symbol or an icon that unifies a group of people or a company as one. For example, you remember people by their face. In a similar way, a logo is the “face” of a company or organization. It is the most important piece of graphic design a company can acquire, and yet it may also be the hardest to design and perfect. That is why it is extremely important to have a logo that people will remember. A good logo is one that stands out and draws the audience to whatever you are representing. When it comes to designing a logo, simple ones are typically the best. Because you want your audience to remember your logo, simple shapes and colors enhance the logo if used properly. If you have a very wordy logo, it is less likely someone will remember everything it said. Short and simple logos are the ones that are remembered.
What is the first logo that pops into your head? It’s probably going to be something that is pretty well known world-wide. When I think of a well known logo, I think of the white script on the red Coca-Cola bottle. That logo has been around since 1885, and is instantly recognized visually everywhere. Having a logo is an essential part of creating a visual representation of our team that will be recognized by the Instructional Design industry. Designed:2:Learn has a logo that represents who we are as a team and what we do. So what does our logo look like? As you can see, it is very simple, but it stands for what we do here on campus. Designed:2:Learn represents professional, precise instructional design and eLearning, which is what we want to portray to
the online community.
eLearning and the design process of a logo coincide with each other in several ways. The whole idea behind eLearning is to deliver information in a simple yet meaningful way that will impact our learners. It is important to catch their attention in a creative way that will engage them in the content, but not overwhelm them. This is a similar feeling you want people to have when they look at a logo. It shouldn’t be overwhelming but it should give the audience reassurance that what you are representing is legitimate and leave them wanting to know more.
As our mission statement declares, Designed:2:Learn is committed to improving learning opportunities by advancing the role of instructional design in 21st century learning environments. As a team, we are eager to share our knowledge and passion for teaching and learning. The beautiful thing about learning is that there will always be something new. You will always come home with something you did not know the day before. One of the many joys to being on a team with 6 professionals is there are 6 other minds that open up 6 different perspectives on everything. When you are able to see something through the eyes of another, you open yourself up to all the possibilities of learning.
References: 2014, Skills Converged Ltd. Branding and Marketing Exercise: Logos You See in One Day. Training Materials. Retrieved from http://www.skillsconverged.com/FreeTrainingMaterials/tabid/258/articleType/ArticleView/articleId/870/Branding-and-Marketing-Exercise-Logos-You-See-in-One-Day.aspx 2014, Entrepreneur, Media Inc. Logo. Entrepreneur. Retrieved from http://www.entrepreneur.com/encyclopedia/logo